Place logo and layout with fonts on all communication media. Stick to your design. Constant change confuses and discourages potential clients.
Where will you hang your sign? Does it “blend in” and disappear? Or is it distinctive? If so, how much space between it and another sign of distinction?
Look at the whole display and where displayed. What clientele do you want to attract?
Seek out examples in your area. Compare your signage with theirs. That includes the building sign, business cards, postcards, statements, receipts, banners, letterheads, packaging, and more.
If you are stuck, talk to a business owner. Compliment them on their choice of signage and ask how or who designed it for them. Who created the finished product. If you are computer and software savvy, you can do it yourself. A great many of us who are artistic can do a terrific job in creating our product, and stink at designing signage. Simplicity, clarity, easy to read.
That is the aim.
When I drive by, I hope to see your sign and be able to read it at 35 mph or more. Size and simplicity will do that for you.
Communicate you are serious about your work, time, presentation, and your product. That is communicated by your sign.
Sponsored by Camden National Bank, Rockland, ME. Tuesday, July 31 to Friday, August 3, 2018. Maine Lobster Festival Open Juried Art Show Opens Friday, August 8, 2018 Winners are contacted. July 31, I submitted two oil paintings. Keeping my fingers crossed. Have not been rejected yet. :-) Theme being the lobster festival and the Maine Coast, I decided to submit these two paintings. I know it is late notice, but as you know I am ‘always busy’ and me keeping up with me is sometimes hard to do.
Oil, 18×24″. “Entering Deep Cove”, Maine Coast.
I just love water and reflection
Oil, 24″. “Grace Bailey Anchored at Curtis Light”
Oh, my photography skills are not great. The original painting looks brilliant and the colors are fantastic. See the artwork at my website: jomorise.com We sailed the Grace Bailey. This was the view I got when we rowed back to the boat after lunch.
If you have time, come to the Lobster Festival, look up Camden National at 300 Main Street, Rockland—located on the corner of Maine and Park Streets. Parking in the back.
River Arts Gallery, 241 US Route 1 (North), Damariscotta, Maine.
Theme of the group show is Artist Choice.
Exhibition Opening Fri. Oct 14, 5-7PM.
The showing will be on display until until November 10, 2016
This is the featured artwork from my collection that is on display at River Arts Gallery:
Gulls Are Free – Oil by Jo M. Orise
Gulls Are Free
The gulls float above as the wind creates whitecaps below.
8″ x 10″ oil with floater frame
I love gulls and the ocean. They represent freedom and daring.
To the right, you see my preparation for the painting. The subject is simple and was such fun to create—and a challenge.
Lots of observation, quick sketches, photo references and imagination. I had to determine how the bird would look like as it hovered in air and looked below.
Have you ever watched seagulls float in the updraft of the wind? They just spread their wings and let it happen. Amazing. They don’t flap to stay up. When the air has a strong current, it holds the gulls up there. We would drop whether we flapped or not.
They are like a living kite.
If you get to Damariscotta, do drop in and take a look at all the wonderful paintings on display.